About Andrew
Dynamic digital marketing specialist with 4+ years of experience crafting and executing integrated marketing campaigns. Full stack digital, social, email, and paid marketer with proven ability to build data-driven strategies that deliver on target who can work and learn with content management systems and marketing tools. Strategic internal & external communications planning, market research, monthly analysis presentations, web optimization, web content development and SEO/SEM.
Outside of my professional endeavours I have a strong passion for maintaining a healthy and active lifestyle, which includes a commitment to fitness and running.
In addition to my wellness pursuits, I am keenly interested in travelling. I have the goal of exploring every country in Europe. On a slightly different note, despite the challenges, I remain an unwavering Toronto Maple Leafs fan, holding onto the hope of witnessing them clinch the Stanley Cup during my lifetime.
Beyond these, I enjoy activities such as cooking, golfing, hiking, and simply being outdoors. Each of these hobbies contributes to a well-rounded and fulfilling life for me.
In my digital marketing and social media career, I've successfully orchestrated the execution of strategic recommendations for both organic and paid social media initiatives, along with comprehensive roadmaps. I specialize in setting and achieving KPIs for content and advertising, ensuring precise reporting and in-depth metric analysis.
I've spearheaded organic and paid social media strategies for prominent B2C brands like Danby, Ken's Dressing, and Riviana Foods, as well as B2B brands including Ocean Spray Ingredients and Bioenterprise. My expertise spans various platforms, including Facebook, Instagram, LinkedIn, Pinterest, X(Twitter), YouTube, and TikTok.
My skill set includes designing social media graphics, carousels, and videos, coupled with proficient photo and video editing abilities.
As a dedicated professional, I prioritize continuous learning, regularly updating my knowledge and skills to stay current with the latest industry trends and best practices.